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Annalise | A Charming Idea!

Matthew Rann

Posted on March 13 2016

While Annalise was blissfully going about its business, it was approached by Hampshire Enterprise, who suggested that the founders of the company, Matt and Lise put their idea forward for funding from Richard Branson’s Virgin StartUp.


Also read: “Annalise - How The Idea Came About”


Annalise had only been operating for 12 months, and both Matt and Lise were already impressed with the overwhelming amount of positive feedback from customers about the Annalise charms. Receiving funding from such an established grant like Virgin Startup would have been the exact boost that Annalise needed at the time.


The founders bravely complied and went head-to-head with some of the most promising entrepreneurial ideas that England and Scotland had to offer at the time. Winning would have meant that Annalise would have received a government-backed loan up to the tune of £25,000 in order to launch, as well as much needed mentorship.

Annalise, A Charming Idea

The Annalise idea was simple:

To provide custom handmade charms, online, any time.


The plan was to create new designs and remodel the Annalise website as well as having faster turnover and shorter lead times. By increasing production volumes, Matt and Lise knew that it would greatly reduce cost of sales and the cost reductions would trickle down to the customer, making the Annalise custom handmade charms even more affordable.


It was an ambitious plan, but as is the case with many great ideas, Matt and Lise’s execution was flawless to the extent that the viability of their idea was purely undeniable.

A great idea becomes an actual business

Virgin accepted the bid by Annalise, and lent them the money that would have been necessary in order to accomplish the plan that they had laid out.


Annalise now had the funding and mentorship necessary to take a genuinely well made product, which was initially born out of Matt’s desire to give Lise (his partner in business and life) a personalised charm, into an actual business.

The future for Annalise custom handmade charms

With newfound faith in the products, ideas and team; Annalise will continue to expand and ultimately show that handmade jewellery can be made quickly, affordably and without compromising on quality or customer service.


All Annalise products maintain their integrity and the team continues to bring a “personal touch” to all the customers’ sentimental pieces. They continue to use their expertise to assist customers in accentuating their precious memories.


Find your perfect Photo Charm here


Will you be keeping an eye on the story of Annalise?

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